After Brussels was linked to terror plots, the international media supposedly portrayed the city as a warzone. visit.brussels wanted to change that perception with an “honest” answer. They gave people in Brussels the opportunity to tell how life really is in the city.
From January 7th – 11th 2016, 12,688 phone calls were made from 154 countries. The campaign was exported to the entire world: from neighbouring countries to The United States, Japan, Brazil and even Australia. 74% were international phone calls.
The action was also widely followed on social media. The hashtag #CallBrussels was used all over the world and became the most popular hashtag in Belgium at its launch. Over 9,317,000 people had seen the hashtag.